Content Writing Examples

Interiors Copywriter

Read snapshot extracts from a series of blogs I wrote for a range of luxury products — from stone & marble cladding to wallpaper designed in collaboration with Elle Decor. The blogs explore high-quality products whilst capturing inspirational back stories from nine individual companies, falling under the portfolio of UkrainianProduct Design.

You can also view extracts from interior design trends for 2024.

Part one of the series explores the trends of maximalism, individuality & personal meaning.
Part two explores colour and ‘what’s hot’ in design including classical arches & organic curves.
Part three examines ecological trends with natural elements, exploring sustainable products including urban recycled art & furniture made from fungi, wood & natural fibres.

Additional blogs include :

Masters of 20th-century modern furniture, George Nakashima & Wendell Castle. Hear how their design philosophy inspired the company’s bespoke wood panelling designs.
The revival of traditional rug-making & the role it plays in shaping society with parallels to iconic rug-maker, William Morris.
A range of organically curved furniture with sustainable features, by a group of elite designers, awarded the prestigious Red Dot, Elle Decoration & Roche Bobois design awards.
The rising popularity of marble in interiors, including kitchen & bathroom design with the resurgence of prominent veining & the rise of diverse products.
A collection of wallpapers capturing Kyiv’s iconic landmarks & diverse history.
The process of traditional kiln-dried ceramics & its spiritual connection to the land.
Organically made sustainable lighting using cellulose.
Defying the odds from conception to exhibition in less than a month.
An iconic collection of eclectic one-of-a-kind pieces, designed for q client concepts.
The remarkable story of Ukrainian Product Design.

Blog Examples with Extracts

01 / Statement design

Bold Eclectic Furniture Designed to Make a Statement

Designed to grace the lobbies, galleries and entrance foyers of high-end residential properties, 5-star hospitality venues and boutique hotels, the iconic Panoptikum Collections is guaranteed to raise eyebrows. With artistic interpretations that convey impassioned emotion, every piece pushes the boundaries of contemporary cutting-edge design.

02 / Wallpaper design

The O Wallpaper Collection (Elle Decoration Collaboration)

Designed by Yevheni Lytvynenko in collaboration with Elle Decoration, the O collection of wallpapers was inspired by the architectural beauty and landmarks of Kyiv. Celebrating modern constructivism, the wallpapers feature abstract compositions of geometric shapes, fragmented vintage photographs and layers of flora and fauna.

03 / Trend writing

The Year to Go Bold and Embrace Personality

Recent interior design thinking has moved towards artisanal makers, traditional craftsmanship and a style that reflects the homeowner's own story. Tempered maximalism opens the door to self-expression, balanced by impactful pieces of art and décor that are lively, experimental and full of joy.

04 / Decorative objects

Samadhi Flame Collection

Gorn Ceramic's latest collection comprises sculptures resembling bronze-age artefacts, with authentic patina achieved through wood-firing. The collection is rooted in reflection and spirituality, encouraging stillness in an age of distraction, and works beautifully

06 / Material focus

The Rising Popularity of Marble in Contemporary Interior Design

Marble has long been associated with luxury and architectural history, yet its contemporary revival feels especially dynamic. Advances in technology have expanded its forms, functions and design possibilities, allowing marble to feel both timeless and strikingly modern across hotels, commercial interiors and homes.

05 / Brand story

From Conception to Exhibition in Less than a Month

Ilab. designs moved from establishing the brand to exhibiting at Milan Design Week in less than a month. That rapid debut reflected determination, collaboration and years of prior industry expertise in the stone industry. The exhibition became the springboard for a wider design journey.