Website Copywriting
Copywriting for Interior Design & Lifestyle Brands
Elisa Interiors - Interior Design
Case Study
New Interior Design Website
The Challenge
Create compelling website copy & search engine visibility for an established interior design studio’s first online presence
Capture the brand’s unique dual Italian-English design philosphy while driving local SEO traffic
Convey multiple branched services
My Approach:
Developed a comprehensive keyword strategy using SEMrush software, balancing local SEO search with unique design-specific keywords.
Conducted competitor analysis to identify content gaps & opportunities enabling a new design studio to gain traction in an established market
Created copy for 9 distinct service pages, each optimised for specific search intent
Provided NAP citation guidance to strengthen local visibility
Key Considerations:
Capture the brand’s distinctive brand voice - vivacious Italian warmth combined with professional integrity extended across:
all website pages
monthly newsletter campaigns
Harrogate Living magazine advertorial
Convey the brand’s holistic design philosophy - engaging all five senses to nurture wellbeing whilst incorporating personality-led design across regional contemporary & period properties.
“...(the web designer) was so impressed with your knowledge and felt really good vibes coming from your professional approach. I think we are onto something exciting here. ”
Statistics - Elisa Interiors
Within months, this brand new website claimed between 3rd & 5th organic ranking for its targeted keywords & locations—significant progress in a competitive market dominated by established designers & nationwide retailers.
Byron & Byron
Luxury Curtain Pole Company
Website Copywriting
Case Study
Luxury Curtain Pole Company
The Challenge
Transform the digital presence of an established luxury B2B trade brand, renowned for its industry reputation & brand recognition, yet in need of organic search visibility. As established suppliers to many prestigious UK and international residence, the company's website relied almost entirely on branded searches. This website copywriting project focused on:
attracting organic traffic from product-related search terms
restructuring pages to capture high-value search terms
making it easy for trade customers to identify, source & shop products by style as well as collection
My Approach
Discovery & Brand Immersion
Visiting Byron & Byron's North London factory with access behind-the-scenes, gave me valuable insight into the handcrafted manufacturing process, including wood-turning, hand-sanding & specialist paint techniques. This first-hand experience informed every piece of copy, enabling me to capture the brand’s unique heritage & bespoke capabilties.
Strategic Research & Planning
Using SEMrush software, I conducted comprehensive keyword research & market analysis to identify opportunities for organic growth while maintaining brand positioning. Research revealed a number of identified product-related searches with high ranking potential.
Keyword strategy balanced:
high-volume product searches
niche technical terms
trade-specific language
emerging trends
Content Development
Scope: 44 pages of SEO-optimised website copy, each carefully crafted to:
maintain the brand's premium heritage
integrate keywords naturally
support the customer journey through to trade registration
establish technical authority in specialised areas
help client’s source niche products by style
Extended Project Scope
Beyond the main website, I expanded the brand's content through:
Trade Magazine Advertorial: for a product-related trade magazine
Sister Brand Development: created SEO website copy for B2B website Cov-A-Blind, maintaining brand synergy while targeting a separate B2C market.
Expanded pages to capture product search through strategic product categories.
Results & Impact
Several product keywords are now ranking on page one of Google and the company is cited as one of the top 3 for luxury wooden curtain poles for the interior design trade market. Ongoing work continues to work on strengthening the SEO foundation already making an impact.
Project Status: Phase 1 Complete | Phase 2 ongoing
Additional Work: Magazine advertorial, sister brand website, SEO blogs, image alt tag optimisation
Statistics - Byron & Byron
Within 4 weeks of updates, organic traffic increased by 19%. As of January ‘26 they are cited in the top 3 for luxury wooden curtain poles and interior design trade UK in perplexity searches.
“We had the pleasure of working with Jane on improving the copywriting of the Byron & Byron website and Cov-A-Blind. She was amazing in every aspect; we especially valued the excellent collaboration and clear communication throughout the process ”
Cov-a-blind
Copywriting for Website
Case Study
Revolutionary Blind Company
Website Refresh
The Challenge
Transform the digital presence of a patented, first-to-market product with no direct competitors. Cov-A-Blind was looking to establish search visibility by targeting problem-aware audiences while clearly communicating the product’s innovative installation system to drive conversions.
My Approach
Discovery & Product Understanding
I began with an on-site factory visit to gain hands-on understanding of this entrepreneurial product - a magnetic, no-drill customisable blind cover that hides unsightly blind headrails. Witnessing live demonstrations across different blind types provided crucial insights into the product's simplicity and versatility that informed all my copy insights.
Strategic Research & Positioning
Using SEMrush software, I identified opportunity gaps in an untapped market. Research focused on:
problem-based search queries
installation-focused searches
renter-friendly solutions
customisation opportunities
Content Development
Website Rewrite & Optimisation
Delivered comprehensive website copy that:
established authority through industry expertise
integrated keywords naturally
created a clear customer journey from problem awareness to solution & purchase
Extended Scope
SEO blog article focused on problem-based solutions, identifying available market options
collaboration with a Shopify web designer
Results & Impact
This comprehensive website copywriting project successfully:
established search presence for a previously undefined product category
created clear messaging resonating with both DIY & other niche audiences
focused on solution-based discovery through popular website search terms
“Jane delivered high-quality, professional work, always meeting deadlines—and even knowing when to gently push us to keep things on track. It was a real pleasure working with her, and we are very pleased with the results. We wholeheartedly recommend Jane’s services without hesitation”